Being one of the oldest surviving Gen 1 Cryptocurrencies, it was a complete honour to be asked to work on the relaunch of THC. I worked with the team on pruduct development, and the move from just a cryptocurrency to a focus on agriculture, medicinal marijuana stores and the idea of using a cryptocurrency in dispensaries for customers and suppliers to minimise the security expenses that these business need to employ in order to keep their staff and customers safe. I also worked on marketing and their copy.

Things I Worked On:

  1. Strategy
  2. Content Creation
  3. Product Development
  4. Copywriting

Things I Learned About:

  1. The Cannabis Industry
    1. Pain Points
    2. Consumer Study
    3. Dispensary, Grower and Distribution Hazards

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